- note to self
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- Developer Evangelism in web3 👨💻
Hello!
Welcome to "note to self" #2 focused on marketing & community in Web3 💻
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Today we're discussing developer evangelism and developer communities in Web3. Let's dig in 🍽
Developer Evangelism - An overview
Watching Silicon Valley season 5 I began to understand developer evangelism. Creating and fostering a community of developers, known as OctoPipers in Silicon Valley. These were the eight developers who would utilise their decentralized internet known as Pied Piper.
Developer evangelism creates technology advocates to share the vision of your project and come together around this vision. This can be done through collaboration, content, and conversations. Actively fostering the development of your developer community, and inspiring other developers to build using your company's technology can be very powerful.
Building a developer community and developer evangelism
Building a developer community is about creating tight-knit groups of developers who share information and peer-to-peer support ( with no one centralised entity.) That community can help improve your product with their feedback and onboard more people into your project. The aim is to grow a thriving developer community.
1. Community vision and purpose
In order to build a community of developers that are evangelists, their goals must align with your mission. You must decide what value you will get out of your developers and what value developers will get out of your project. Creating an aligned culture and ethos within your community is important, which values set your project apart.
2. True members
Creating a community experience shaped by your project's culture and purpose. You can structure this experience with your first ten members in mind. White glove onboarding and one-to-one conversations should take place, in turn allowing you to build stronger connections with your community.
The orbit model is an excellent framework for tracking developer community growth.
3. Community Lifecycle
Communities are built alongside the product. One cannot exist without the other. The community lifecycle can be shown in four stages. In order to achieve developer adoption, the inception of an early supporters community is key.
Initial efforts need proof of concept first, ensuring projects allocate their resources to the most important community-building initiatives. Strategies developed at the wrong time can cause a more repulsive direction than attraction to the project, so matching initiatives with the size of the company is a must and implementing the right strategy and the right time is important.
The community lifecycle:
In other news: 📰
-> Tornado cash is sanctioned and their Github repository removed. The US sanctions a smart contract for the first time and questions are asked about Github's free speech policy.
-> Acala network stablecoin aUSD depegs by 99% due to hacker issues though it is recovering.
-> Blog/Pod/Video of the week: The impact of AI on marketing.
Spotlight💡: Blockless
What: A better web service for the decentralized future. Blockless is a decentralized web service platform that is designed to serve as an execution layer within the modular Web3 ecosystem.
Why: There are often 2 ways to build the backend for a Web3 project. One is to use the likes of AWS, which are convenient but centralized. The other way is to have a decentralized node network run by your community. This way is surely decentralized but not all teams have the expertise or bandwidth for building a p2p layer and maintaining it constantly. Projects wish to do things in a decentralized way, but this entry barrier has pushed many of them to AWS and other centralized solutions. Blockless is here to fill in the gap by introducing a WASM-based decentralized web service platform.
Who: Derek Anderson ( Tech Lead ), Butian Li ( BD Lead ), Liam Zhang ( Product Lead ), Michael Chen ( Ecosystem Lead ).
Check them out!
Thank you Michael Chen of Blockless for his contribution this week.
Next time: ⏭️
Next week I will discuss how utility tokens can drive growth, adoption, and marketing activities ( not the speculative token type )
Have a great weekend!