note to self

The importance of partnerships in a downturn 🔄

Companies just getting started with channel partnerships should focus on getting a strong referral program in place. There are generally two common channel partnerships, which include both referrals and integrations, where integrations are no doubt more difficult to achieve.

Top-down vs. Bottom-up Sales ⬇️ ⬆️

When it comes to B2B sales motions, there are two common approaches: bottom-up and top-down

The importance of product storytelling 🧵

One of the most effective ways to market a product is through storytelling.

Getting your first 🔟 users

Existing networks, Hackers News, Product Hunt, Friends and Family, and College Campuses, are just a number of ways the products we love and use almost every day got their initial users.

The activation of users 💡

Improving activation is at its core about increasing the rate at which you get new users to your aha moment.

What lies ahead for growth? 🚀

What does the future of growth look like and are there edge cases that future growth leaders can utilise that will give their products the best chance to succeed in such a competitive market.

The acquisition of users 🛍️

AI-generated content & the future of AI in marketing 🖥️

The Growth Framework ⏫

The three-part growth framework.

Go To Market Motions 🪃

Go to market strategies and motions.

Community led-growth ⚡

Dive into community led-growth and go-to-community strategies.

Web3 focused incentivised marketing 🪙

What does utilising the power of web3 look like for incentivised marketing?